
#132 How to Build a Personal Brand That Stands Out in a Crowded Market
Episode Summary:
Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I’m sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.
Whether you’re starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility.
Key Takeaways:
Why your personal brand is your most powerful business asset
How the online space has changed—and what that means for your visibility
Why “just working hard” isn’t enough anymore to get noticed
The simple first step to start aligning your brand: Google yourself
How I help coaching clients build intentional, trust-building personal brands
Mentioned in This Episode:
Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips
Resources:
Next Step Simplification Call: https://shellyniehaus.com/connect
Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
The Business Power Hour - https://resources.shellyniehaus.com/powerhour
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75