#131 From Crickets to Clients: Build Your First 100 Email Subscribers
Episode Summary:
In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you.
Key Takeaways:
How Tanya can grow her email list to her first 100 subscribers
Why a simple lead magnet beats “subscribe to my newsletter” every time
The #1 mindset shift to stop selling and start connecting
Easy content ideas for monthly emails that build know-like-trust
Why your lead magnet should feel like your proud grandbaby 👶🏻
How to use in-person and online communities to promote your list (without feeling spammy)
💡Whether you're a photographer or any other service-based entrepreneur, these strategies are designed to help you start where you are—with what you’ve got—and take consistent steps forward.
🔗 Want your own strategy session? Book one here:
https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
Resources:
Next Step Simplification Call: https://shellyniehaus.com/connect
Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
The Business Power Hour - https://resources.shellyniehaus.com/powerhour
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75