#114 How To Authentically Grow Your Email List [Marketing Makeover Session with Wendi Bergin]
Episode Summary
In this Marketing Makeover Strategy Session, I coach Wendi Bergin, founder of Joyfully Prepared, on growing her email list and reaching her ideal clients. Wendy’s business focuses on teaching homesteading, preparedness, and self-reliance with a joyful, community-centered approach. Her goal? To move beyond relying on her Facebook group and podcast by building an active email list.
Key Takeaways
Key takeaways from our session:
Create a Resource Guide: A simple, evergreen lead magnet combining Wendy’s best content, like checklists, podcasts, and videos, to introduce new subscribers to her world.
Target Ideal Clients: Focus on overwhelmed mothers who need joy-filled, practical skills to reduce stress and improve their resilience.
Nurture the List: Use the resource guide to build trust and grow her email list, while introducing her offers in a non-salesy way.
Mentioned Resources
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
Resources:
Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
The Business Power Hour - https://resources.shellyniehaus.com/powerhour
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
Convertkit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75