Episode 103

#103 Strategic Marketing Tips [Marketing Makeover with Artisan Homemaker]

November 11, 20241 min read

Custom HTML/CSS/JAVASCRIPT

Episode Notes

In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals.

Key Takeaways:

  • Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.

  • Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.

  • Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.

  • Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.

  • Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.

  • Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.

  • Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum.

Free Resources:

 


Connect with Shelly Niehaus:

Back to Blog