#103 Strategic Marketing Tips [Marketing Makeover with Artisan Homemaker]
Episode Notes
In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals.
Key Takeaways:
Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.
Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.
Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.
Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.
Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.
Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.
Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum.
Free Resources:
List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
The Business Power Hour - https://resources.shellyniehaus.com/powerhour
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
Convertkit - https://partners.convertkit.com/shellyniehaus
Connect with Shelly Niehaus: